There is Weblogs and there is Search Engine Optimization. One is a great way of talking about things on the internet and the other is something that keeps changing for the better. Let’s talk about how blogging can help improve Search Engine Optimization for businesses.
When you Google something, you’re given a list of the highest ranked websites according to Google SEO. It’s all about content and popularity. Live City has a line in one of their articles that I think best describes SEO ranking; “Think of SEO ranking as a “popularity” contest and the best content wins.” Getting your website on top can be difficult and it can change too. So creating fresh content is essential for boosting Search engine results. This is where blogging comes into play. It is a fantastic way for businesses to build relationships and get new information out there. Instead of having their websites remain static, they are able to connect with their customers through blogging and get fresh unique content out there, which will really benefit the SEO results. This means that hopefully their customers will share it and it will help push up their results in the search rankings. If people are sharing this new fresh content, then the business is gaining popularity. If the business is gaining popularity, then it’s moving up in search rankings which is what helps makes SEO better.
Connecting your Blogs to Social Media
Interestingly enough, if you link your blog with social media websites such as Twitter and Facebook, you are not only sharing your blog to a lot more people but you’re also helping your business move up in the search engine rankings. This is a great way to show that blogging does help SEO, because it’s one of the easiest ways to help gain a better ranking on the Google search engine. Using Keywords can be difficult and using them over and over again is not doing any good for your business on the Google search engine. It my help, but instead they should change and should help answer a question more than just include the most popular words for your business. According to Hubspot, companies that include a blog on their social media and websites will get 55% more traffic than the businesses that do not include a blog on their sites.
Get back to Backlinks
What’s the fun in blogging, if you can’t share content with other bloggers. Helping out other businesses will benefit your business and theirs. Getting links back to your website from other business can certainly help with the search engine rankings. Links from reputable sources allows your business to move up the ladder. If the links are to stay true to where they came from, it can be very beneficial. Google SEO loves fresh and new content and by linking back, it what will help you and others to gain better rankings. LeapFroggr did an article on how blogging can be important for SEO, where they said that “Organic traffic converts better than most traffic sources.” This means that organic traffic is important, It’s converting them into leads and is a better way of gaining customers and making sales, which will hopefully make the search engine ranking of a business rise.
Below is a video of why Blogging will benefit a business. “A blog allows a business to put it’s personality on display”
Thank you for reading my blog today. You can find me on Facebook and Twitter where I post everything Digital Marketing. Also in the poll below, I ask you why you think blogging is important for businesses. Comment below, I’d love to get your feedback on this topic.